If mistakes do happen, and erroneous content is published – we don’t delete it and try to pretend it never happened. Own up to the mistake, correct it and carry on.

— Timely

React fast before more harm is done than good. Whether it’s in the early hours of the morning, or deep into a long weekend or in the middle of the Christmas break – harmful content is harmful content, stop whatever you are doing and make sure our wrong is righted.

— Public

Just because a mistake appears to have gone unnoticed (i.e. with no comments or complaints on social media, or through email) that does not mean correcting it is enough. There will be people that have seen the original version of the content, but not the correction, so we must do what can be reasonably expected of us to publicise that the content was, in fact, wrong – and that it has now been corrected.